Questions people actually ask.

You press and hold, and a fire shader consumes the photo along a real burning front — glowing at the edge, charring just ahead of it, curling the paper as it goes. Let go and it stops where it is. Hold to the end and the desire is marked burned, its compound value is added to your kept total, and the photo is destroyed on the device.

No — and re-burning is a supported action, not an error state. In the beta, most resisted desires were logged more than once. A craving showing up a fourth time and being burned a fourth time is the system working, not you failing.

Yes. Drinking, smoking, junk food, the 1am scroll, a person you keep looking up — anything you want an ending for. Habits with a price get the compound number as well, because recurring costs compound hardest. Desires with no price tag skip the shock card and go straight to the burn.

Free covers three active desires at a time and five new captures a month — a real number, not a teaser. Burning what you have already captured is never limited: the ritual itself stays free forever, because gating it would mean holding someone's craving hostage at the worst possible moment. Pro lifts the capture limits and adds the other burn effects, the dashboard, reminders, encrypted backup and an adjustable return rate.

Seven. Fire and the Shredder are free — one flame, one machine, so the free tier is a real choice. Pro adds Ash, Cold flame, Dissolve, Static and the Black hole, where the photograph spirals inward and disappears through a ring of light. Each has its own sound and its own colour of light in the room; the ritual around them is identical.

Burn the same desire three times and it is destroyed for good: the photo is deleted so it can never re-trigger the craving, while the money you protected stays counted. A dead desire that comes back is a new fight, logged fresh. It is the one irreversible action in the app besides erasing everything.

iPhone, iOS 17 and later. The fire needs a GPU shader, which is why iOS came first. Android is on the roadmap; there is no web version of the app itself, and there won't be, because that would mean putting your data on a server.

What does not work is waiting: a cooldown timer asks for the discipline the craving has just taken from you. What does work is answering the urge twice — once with a number big enough to matter, and once with an ending. Burn My Desire prices the purchase as what it would be worth invested over twenty years, then lets you destroy a photo of it so the craving has somewhere to finish.

It is a compound growth calculation on the amount you entered, run to your retirement age at an assumed 7% annual return — roughly the long-run real return of a broad global equity index after inflation. The rate and the horizon are printed on the card so you can check the arithmetic, and you can change the rate in Settings.

Far more than the price, because the money would have compounded. A €6 coffee five days a week is about €1,560 a year, and roughly €71,000 over twenty years at a 7% real return. That inversion is the whole point: the cheapest thing on your list is usually the most expensive line in your life, which is why the app prices recurring habits as well as one-off purchases.

It is an assumption, not a promise. Set it to 4% if you would rather be conservative — the app will use your number everywhere, including in past entries. What matters for the mechanic is that the figure is honest and auditable, not that it is large.

No. Burn My Desire does not sell, recommend, or connect to any financial product, and it has no idea what you actually invest in. It does arithmetic on a number you typed in, to make an opportunity cost visible at the moment you are deciding.

Free to start. Pro is €2.99 a month, €14.99 a year with the first week free, or €29.99 once for lifetime. All three unlock the same app. The free tier stays genuinely usable rather than being a timed demo, and burning what you have already captured is never gated.

There isn't one. No email, no password, no social login, and nothing to delete later — a local PIN or Face ID is the only gate. Nothing you burn is ever sent anywhere, so an account would have nothing to unlock. Two opt-in features do reach a server: the world counter, which sends two anonymous numbers, and iCloud backup, which stores a file only your passphrase can open.

In the app's own container on your phone, written with complete data protection — unreadable while the device is locked. The database around them is encrypted with a key held in the iOS Keychain rather than shipped in the app.

Your history lives only on that phone, so the answer depends on whether you made an encrypted backup file first. In Settings, the app can write your whole history to a single file locked with a passphrase you choose — save it somewhere safe, and on a new phone you restore it with that passphrase. Without that file, the history is gone: the encryption key never leaves the phone it was made on, so even a normal iPhone backup or transfer can't bring it across, and nobody — including us — can restore it. Pro purchases are separate and always return with Restore purchases.

Settings, then Restore purchases. The purchase lives with your Apple ID rather than on the phone, so it survives reinstalls, factory resets and new devices — you just need to be signed into the Apple ID you bought with. There is nothing for us to look up and nothing you need to prove.

No analytics SDK, no advertising identifier, no crash reporter that ships your content. “Erase everything” genuinely destroys the database, the images, the preferences and the key — there is no copy elsewhere, because there was never a copy elsewhere.